I have recently given up on making an active effort to keep in touch with friends and family. I learnt this from a friend who extended a work trip to San Francisco from Ontario to come up to Vancouver to spend a Sunday with me. We only got 14 hours, but we talked. so. much.
So my new resolution is that if a friend is worth keeping in touch with, they’re worth spending time and money to go physically see and spend face-to-face time with. I used to find it exhausting fixing a time and date for a Skype session and then keeping that date - something always comes up. But if I’m in someone’s face for two days then we have no choice but to spend quality time together! Plus, I don’t have to nurse a low-burning feeling of guilt for not talking to them as much.
So far this strategy has been wildly successful.